Creating value for customers through engagement and participation in brand communities
Sandra Maria Correia Loureiro; Ana Regina Pires; Hans Ruediger Kaufmann
| Year of publication: |
2015
|
|---|---|
| Authors: | Loureiro, Sandra Maria Correia ; Pires, Ana Regina ; Kaufmann, Hans Rüdiger |
| Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 16.2015, 2/3, p. 114-132
|
| Subject: | brand relationship quality | satisfaction | participation | engagement | identification | brand community | brand knowledge | brand loyaly | word-of-mouth | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011316447