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person:"Verčič, Dejan"
~accessRights:"restricted"
~person:"Morsing, Mette"
~subject:"Humor"
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Helpful hypocrisy? : investigating "double-talk" and irony in CSR marketing communications
Glozer, Sarah
;
Morsing, Mette
- In:
Journal of business research : JBR
114
(
2020
),
pp. 363-375
Persistent link: https://www.econbiz.de/10012257511
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