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person:"Verčič, Dejan"
~person:"Pang, Augustine"
~person:"Scott, David Meerman"
~subject:"Strategic management"
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Strategic management
Public relations
42
Öffentlichkeitsarbeit
42
Internet marketing
14
Online-Marketing
14
Social Web
11
Social web
11
Crisis management
10
Krisenmanagement
10
Marketing
10
Web 2.0 technologies
7
Web 2.0-Technologien
7
World Wide Web 2.0
7
Viral marketing
6
Virales Marketing
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Communication
5
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5
Communication management
4
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Interne Kommunikation
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Strategisches Management
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Welt
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World
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Anforderungsprofil
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Bibliometrics
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Verčič, Dejan
Pang, Augustine
Scott, David Meerman
Zerfaß, Ansgar
9
Heath, Robert L.
8
Lies, Jan
8
Gesche, Tobias
6
Gregory, Anne
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Pfeffermann, Nicole
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The global public relations handbook : theory, research, and practice
2
Corporate communications : an international journal
1
Public Relations
1
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ECONIS (ZBW)
4
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1
Strategic crisis management : state of the field, challenges and opportunities
Diers-Lawson, Audra
;
Pang, Augustine
-
2021
Persistent link: https://www.econbiz.de/10012504912
Saved in:
2
Mediating the media : a journalist-centric media relations model
Pang, Augustine
- In:
Corporate communications : an international journal
15
(
2010
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10003981738
Saved in:
3
Public relations of movers and shakers : transnational corporations
Verčič, Dejan
- In:
The global public relations handbook : theory, …
,
(pp. 795-806)
.
2009
Persistent link: https://www.econbiz.de/10003950074
Saved in:
4
Public relations, public diplomacy, and strategic communication : an international model of conceptual convergence
Dyke, Mark A. van
;
Verčič, Dejan
- In:
The global public relations handbook : theory, …
,
(pp. 822-842)
.
2009
Persistent link: https://www.econbiz.de/10003950078
Saved in:
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