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person:"Waldman, David A."
~person:"Boksem, Maarten A. S."
~person:"Zak, Paul J."
~subject:"Consumer behaviour"
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Consumer behaviour
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Waldman, David A.
Boksem, Maarten A. S.
Zak, Paul J.
Kenning, Peter
11
Hubert, Anita Mirja
10
Plassmann, Hilke
10
Gutjahr, Gert
6
Karmarkar, Uma R.
5
Smidts, Ale
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Sánchez-Fernández, Juan
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Hubert, Marco
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Preilowski, Bruno
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Cerf, Moran
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Reimann, Martin
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Venkatraman, Vinod
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Verbeke, Willem J. M. I.
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Zaichkowsky, Judith Lynne
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Agarwal, Sharad
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Ahlert, Dieter
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Bechara, Antoine
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Borawska, Anna
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Chan, Hang-Yee
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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MIT sloan management review
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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The neuroscience of customer experience
Zak, Paul J.
- In:
MIT sloan management review
63
(
2022
)
4
,
pp. 85-90
Persistent link: https://www.econbiz.de/10013332579
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2
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
3
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.
;
Smidts, Ale
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
Saved in:
4
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
Saved in:
5
Advancing consumer neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
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