Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Year of publication: |
2015
|
---|---|
Authors: | Alexander, Veronika ; Tripp, Sophie ; Zak, Paul J. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 9, p. 977-986
|
Subject: | Online-Handel | Online retailing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Biologische Daten | Biological data | USA | United States |
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