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person:"Waldman, David A."
~person:"Guerreiro, João Pedro Silva Martins"
~person:"Zak, Paul J."
~subject:"Consumer behaviour"
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Consumer behaviour
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Waldman, David A.
Guerreiro, João Pedro Silva Martins
Zak, Paul J.
Kenning, Peter
11
Hubert, Anita Mirja
10
Plassmann, Hilke
10
Gutjahr, Gert
6
Karmarkar, Uma R.
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Smidts, Ale
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Sánchez-Fernández, Juan
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Pozharliev, Rumen
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Reimann, Martin
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Venkatraman, Vinod
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Verbeke, Willem J. M. I.
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Zaichkowsky, Judith Lynne
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Agarwal, Sharad
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Ahlert, Dieter
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Bechara, Antoine
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Borawska, Anna
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Boshoff, Christo
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Chan, Hang-Yee
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
1
MIT sloan management review
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Psychology & marketing
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ECONIS (ZBW)
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The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
2
Neuroscience research in consumer behavior : a review and future research agenda
Oliveira, Pedro Miguel
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 2041-2067
Persistent link: https://www.econbiz.de/10013412034
Saved in:
3
The neuroscience of customer experience
Zak, Paul J.
- In:
MIT sloan management review
63
(
2022
)
4
,
pp. 85-90
Persistent link: https://www.econbiz.de/10013332579
Saved in:
4
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
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