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person:"Waldman, David A."
~person:"Zak, Paul J."
~subject:"Consumer behaviour"
~subject:"USA"
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Waldman, David A.
Zak, Paul J.
Kenning, Peter
11
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10
Plassmann, Hilke
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The neuroscience of customer experience
Zak, Paul J.
- In:
MIT sloan management review
63
(
2022
)
4
,
pp. 85-90
Persistent link: https://www.econbiz.de/10013332579
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2
The neuroscience of trust
Zak, Paul J.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 84-90
Persistent link: https://www.econbiz.de/10011632680
Saved in:
3
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
Saved in:
4
The brains behind economics
Zak, Paul J.
- In:
The journal of economic methodology
15
(
2008
)
3
,
pp. 301-302
Persistent link: https://www.econbiz.de/10003803031
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