//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Walter, Benjamin von"
~person:"Fenitra, Rakotoarisoa Maminirina"
~person:"Swoboda, Bernhard"
~subject:"International marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate image"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
International marketing
Corporate reputation
18
Firmenimage
18
Brand management
8
Markenführung
8
Consumer behaviour
6
Konsumentenverhalten
6
Multinationales Unternehmen
4
Transnational corporation
4
Einzelhandel
3
Internal branding
3
Internationales Marketing
3
Interne Markenführung
3
Reputation
3
Retail trade
3
Beziehungsmarketing
2
Brand image
2
Corporate culture
2
Globalisierung
2
Globalization
2
HR marketing
2
Leadership
2
Markenimage
2
National culture
2
Nationalkultur
2
Personalbeschaffung
2
Personalführung
2
Personalmarketing
2
Recruitment
2
Relationship marketing
2
Structural equation model
2
Strukturgleichungsmodell
2
Theorie
2
Theory
2
USA
2
United States
2
Unternehmenskultur
2
Arbeitsproduktivität
1
Arbeitsverhalten
1
Auslandsinvestition
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Hochschulschrift
1
Thesis
1
Language
All
English
2
German
1
Author
All
Walter, Benjamin von
Fenitra, Rakotoarisoa Maminirina
Swoboda, Bernhard
Falkenreck, Christine
2
Giersch, Judith
2
Gorostidi-Martinez, Haritz
2
Xu, Weimin
2
Zhao, Xiaokang
2
Abbas, Ansar
1
Ahmed, Zafar U.
1
Annavarjula, Madan Gopal
1
Azarpanah, Sara
1
Battaglia, Loretta
1
Burt, Steve
1
Carlini, Joan
1
Cavusgil, S. Tamer
1
Cedrola, Elena
1
Chu, Kyounghee
1
Demir, Ahmet
1
Douglas, Susan P.
1
Eckhardt, Giana M.
1
Farshid, Mana
1
Foster, Tim
1
García-de-Frutos, Nieves
1
Garrett, Tony C.
1
Ghosh, B. C.
1
Grace, Debra
1
Guillotin, Bertrand
1
Gunawan, Joseph Aditya Pandu
1
Haryanto, Budhi
1
Holt, Douglas B.
1
Houston, Michael J.
1
Iglesias, Oriol
1
Johansson, Ulf
1
Kang, Minjeong
1
Karatepe, Osman M.
1
Kucukergin, Kemal Gurkan
1
Lee, Sung-kyu
1
Lie, Chan Min
1
Louvel, Severine
1
Majid, Kashef A.
1
more ...
less ...
Published in...
All
European retail research
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Handel und Internationales Marketing / Retailing and International Marketing
1
International journal of business performance and supply chain modelling
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
Haryanto, Budhi
;
Gunawan, Joseph Aditya Pandu
;
Fenitra, …
- In:
International journal of business performance and …
13
(
2022
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10013198532
Saved in:
2
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
3
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->