Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Bernhard Swoboda and Karin Pennemann
| Year of publication: |
2014
|
|---|---|
| Authors: | Swoboda, Bernhard ; Pennemann, Karin |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 27.2013, 2, p. 21-53
|
| Subject: | international retailing | image | reciprocity | evaluation approach | culture | Einzelhandel | Retail trade | Firmenimage | Corporate reputation | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408283