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person:"Walter, Benjamin von"
~person:"Swoboda, Bernhard"
~source:"econis"
~subject:"International marketing"
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Walter, Benjamin von
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European retail research
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Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
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ECONIS (ZBW)
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Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
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Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
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