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person:"Wiedmann, Klaus-Peter"
~isPartOf:"Journal of marketing management : MM"
~person:"Bravo, Rafael"
~person:"Burmann, Christoph"
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Journal of marketing management : MM
The journal of brand management : an international journal
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
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