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person:"Wiedmann, Klaus-Peter"
~person:"Burmann, Christoph"
~person:"Moorthy, Sridhar"
~type_genre:"Article in journal"
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Brand extension
7
Markentransfer
7
Brand image
4
Markenimage
4
Consumer behaviour
3
Konsumentenverhalten
3
Corporate reputation
2
Firmenimage
2
Game theory
2
Product quality
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Produktqualität
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Signalling
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Spieltheorie
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brand extension
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game theory
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product quality
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signaling
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Branche
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Brand
1
Brand architecture
1
Brand management
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Fashion
1
Germany
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Implicit association test (IAT)
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Implicit measurement
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Licence
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Lizenz
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Luxury fashion branding
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Markenarchitektur
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Wiedmann, Klaus-Peter
Burmann, Christoph
Moorthy, Sridhar
Boisvert, Jean
10
Phau, Ian
6
Völckner, Franziska
6
Dwivedi, Abhishek
5
Merrilees, Bill
5
Pina, José M.
5
Sattler, Henrik
5
Walsh, Patrick
5
Bravo, Rafael
4
Dens, Nathalie
4
Hem, Leif E.
4
Iversen, Nina M.
4
Keller, Kevin Lane
4
Pelsmacker, Patrick de
4
Bei, Lien-ti
3
Dall'Olmo Riley, Francesca
3
Faßnacht, Martin
3
Goodstein, Ronald Charles
3
Gürhan-Canli, Zeynep
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Hennig-Thurau, Thorsten
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John, Deborah Roedder
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Joshi, Richa
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Liu, Xin
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Maheswaran, Durairaj
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Mao, Huifang
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Mariadoss, Babu John
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Mathur, Pragya
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Milberg, Sandra J.
3
Monga, Alokparna Basu
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Park, Jungkun
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Punyatoya, Plavini
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Sharma, Narendra K.
3
Sichtmann, Christina
3
Srivastava, Kavita
3
Veg-Sala, Nathalie
3
Wilson, Jonathan A. J.
3
Yadav, Rajan
3
Ahluwalia, Rohini
2
Albrecht, Carmen-Maria
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of brand management : an international journal
2
Journal of fashion marketing and management
1
Journal of general management
1
Psychology & marketing
1
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ECONIS (ZBW)
7
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1
The vigor of a disregarded ally in sponsorship : brand image transfer effects arising from a cosponsor
Gross, Philip
;
Wiedmann, Klaus-Peter
- In:
Psychology & marketing
32
(
2015
)
11
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10011389115
Saved in:
2
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
3
Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger
;
Keller, Kevin Lane
;
Moorthy, Sridhar
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 771-778
Persistent link: https://www.econbiz.de/10009665101
Saved in:
4
Can brand extension signal product quality?
Moorthy, Sridhar
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 756-770
Persistent link: https://www.econbiz.de/10009665103
Saved in:
5
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
6
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
7
Industry image : its impact on the brand image of potential employees
Burmann, Christoph
;
Schaefer, Katharina
;
Maloney, Philip
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 157-176
Persistent link: https://www.econbiz.de/10003627400
Saved in:
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