Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Nadine Hennigs, Klaus-Peter Wiedmann, Stefan Behrens, Christiane Klarmann and Juliane Carduck
| Year of publication: |
2013
|
|---|---|
| Authors: | Hennigs, Nadine ; Wiedmann, Klaus-Peter ; Behrens, Stefan ; Klarmann, Christiane ; Carduck, Juliane |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 17.2013, 4, p. 390-402
|
| Subject: | Brand extension | Implicit association test (IAT) | Implicit measurement | Luxury fashion branding | Luxusgüter | Luxury goods | Mode | Fashion | Markenführung | Brand management | Markentransfer | Konsumentenverhalten | Consumer behaviour | Gesellschaft | Society | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010198008