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person:"Yang, Jie"
~person:"Chen, YiFeng Nancy"
~person:"Singh, Nitish"
~subject:"Anpassung"
~subject:"Consumer behaviour"
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Search: creator:"Singh, Nitish"
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Anpassung
Consumer behaviour
Website
12
Electronic Commerce
11
Konsumentenverhalten
11
E-commerce
10
Multinationales Unternehmen
8
Transnational corporation
8
USA
8
United States
8
Globalisierung
7
Globalization
7
International marketing
7
Internationales Marketing
7
Internet
7
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6
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5
Hispanics
4
Hispano-Amerikaner
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India
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National culture
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Nationalkultur
4
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World
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Zielgruppe
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Adjustment
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Bibliometrics
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Brand equity
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Business ethics
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China
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English
12
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Yang, Jie
Chen, YiFeng Nancy
Singh, Nitish
Baack, Daniel W.
2
Bartikowski, Boris
2
Little, Joseph P.
2
Baack, Donald
1
Bostick, Kathleen
1
Dwivedi, Yogesh Kumar
1
Harmeling, Colleen M.
1
Kaushik, Geetanjali
1
Lehnert, Kevin
1
Magnusson, Peter
1
Parnell, John A.
1
Pereira, Arun
1
Rana, Nripendra P.
1
Simintiras, Antonis C.
1
Spillan, John E.
1
Zhao, Hongxin
1
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Journal of business research : JBR
2
Thunderbird international business review
2
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing theory and practice
1
Journal of transnational management : the official journal of the International Management Development Association
1
Staying of top : crucial issues for international business in the 21st century
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ECONIS (ZBW)
12
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1
Commentary: what's behind the price tag : understanding cost transparency?
Singh, Nitish
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1987-1991
Persistent link: https://www.econbiz.de/10011453354
Saved in:
2
Decontextualizing consumer animosity
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
Saved in:
3
Beyond anger : a deeper look at consumer animosity
Harmeling, Colleen M.
;
Magnusson, Peter
;
Singh, Nitish
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
6
,
pp. 676-693
Persistent link: https://www.econbiz.de/10011312647
Saved in:
4
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
Saved in:
5
Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
6
Global social media usage : insights into reaching consumers worldwide
Singh, Nitish
;
Lehnert, Kevin
;
Bostick, Kathleen
- In:
Thunderbird international business review
54
(
2012
)
5
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009616180
Saved in:
7
Global web and culture
Singh, Nitish
;
Zhao, Hongxin
-
2011
Persistent link: https://www.econbiz.de/10009232272
Saved in:
8
A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers
Singh, Nitish
;
Bartikowski, Boris
- In:
Thunderbird international business review
51
(
2009
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003824272
Saved in:
9
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
10
Competitive strategies in emerging economies : an exploratory marketing perspective
Spillan, John E.
;
Parnell, John A.
;
Singh, Nitish
- In:
Journal of transnational management : the official …
12
(
2007
)
4
,
pp. 55-76
Persistent link: https://www.econbiz.de/10003674512
Saved in:
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