A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers
Year of publication: |
2009
|
---|---|
Authors: | Singh, Nitish ; Bartikowski, Boris |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 51.2009, 2, p. 151-164
|
Subject: | Hispano-Amerikaner | Hispanics | Interkulturelles Management | Cross-cultural management | Printwerbung | Print advertising | Konsumentenverhalten | Consumer behaviour | USA | United States |
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