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person:"Yang, Jie"
~person:"Chen, YiFeng Nancy"
~person:"Singh, Nitish"
~subject:"Anpassung"
~subject:"Hispanics"
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Search: creator:"Singh, Nitish"
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Hispanics
Consumer behaviour
12
Website
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Electronic Commerce
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Yang, Jie
Chen, YiFeng Nancy
Singh, Nitish
Baack, Daniel W.
2
Baack, Donald
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Bartikowski, Boris
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Little, Joseph P.
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Pereira, Arun
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Zhao, Hongxin
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Staying of top : crucial issues for international business in the 21st century
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Thunderbird international business review
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ECONIS (ZBW)
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1
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
Saved in:
2
Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.
;
Singh, Nitish
;
Baack, Donald
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
Saved in:
3
Global web and culture
Singh, Nitish
;
Zhao, Hongxin
-
2011
Persistent link: https://www.econbiz.de/10009232272
Saved in:
4
A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers
Singh, Nitish
;
Bartikowski, Boris
- In:
Thunderbird international business review
51
(
2009
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003824272
Saved in:
5
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
6
Analyzing the Web as a cultural document : an exploratory study of cultural values as depicted on country-specific Web sites
Singh, Nitish
-
2003
Persistent link: https://www.econbiz.de/10003778083
Saved in:
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