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person:"Yoo, Shijin"
~person:"Barsch, Thomas"
~subject:"Customer acquisition"
~subject:"Relationship marketing"
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Customer acquisition
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Kundengewinnung
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Yoo, Shijin
Barsch, Thomas
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ECONIS (ZBW)
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Stand der Digitalisierung im B2B-Neukundenvertrieb : Entwicklung von Beurteilungskriterien und Erstellung eines Reifegradmodells
Barsch, Thomas
-
2019
Entwicklung von Beurteilungskriterien im digitalen B2B-Neukundenvertrieb -- Ergebnisse aus Experteninterviews -- Fundierung der entwickelten Beurteilungskriterien -- Erstellung eines digitalen B2B-Neukundenvertrieb-Reifegradmodells
Persistent link: https://www.econbiz.de/10012402499
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2
Stand der Digitalisierung im B2B-Neukundenvertrieb : Entwicklung von Beurteilungskriterien und Erstellung eines Reifegradmodells
Barsch, Thomas
-
2019
Persistent link: https://www.econbiz.de/10012055856
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3
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
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4
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003393791
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