The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Year of publication: |
2008
|
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Authors: | Villanueva, Julian ; Yoo, Shijin ; Hanssens, Dominique M. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 1, p. 48-59
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundengewinnung | Customer acquisition | Informationsverbreitung | Information dissemination | Marketingtheorie | Marketing theory |
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