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person:"Yoo, Shijin"
~person:"D'Haen, Jeroen"
~subject:"Customer acquisition"
~subject:"Relationship marketing"
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Relationship marketing
Kundengewinnung
5
B-to-B-Marketing
2
Beziehungsmarketing
2
Business-to-business marketing
2
Computer-assisted marketing
2
IT-gestütztes Marketing
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Yoo, Shijin
D'Haen, Jeroen
Fink, Klaus-J.
7
Van den Poel, Dirk
6
Gebhardt-Seele, Stephan
5
Fader, Peter
4
Kirchner, Jens
4
Kreutzer, Ralf T.
4
Bradlow, Eric T.
3
Heitmann, Mark
3
Limbeck, Martin
3
Schwartz, Eric M.
3
Straden, Gisbert
3
Albadvi, Amir
2
Baecke, Philippe
2
Barsch, Thomas
2
Bily, Thomas
2
Bonfrer, Andre
2
Breyer-Mayländer, Thomas
2
Böttger, Heiner
2
Chintagunta, Pradeep K.
2
Conklin, James
2
Das, Subhasish
2
Devezer, Berna
2
Drèze, Xavier
2
Flachenäcker, Robert
2
Fornell, Claes
2
Francis, Jere R.
2
Girmscheid, Gerhard
2
Grewal, Rajdeep
2
Hanssens, Dominique M.
2
Heinrich, Stephan
2
Helmke, Stefan
2
Hiemeyer, Wolf-Dieter
2
Houtz, Malcolm
2
Hult, G. Tomas M.
2
Ihlenburg, Ditmar
2
Joireman, Jeff
2
Keil, Matthias
2
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
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ECONIS (ZBW)
5
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Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
2
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
Saved in:
3
Predicting customer profitability during acquisition : finding the optimal combination of data source and data mining technique
D'Haen, Jeroen
;
Van den Poel, Dirk
;
Thorleuchter, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667730
Saved in:
4
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
Saved in:
5
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003393791
Saved in:
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