//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Yoo, Shijin"
~person:"Helmke, Stefan"
~subject:"Customer acquisition"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenakquisition"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Customer acquisition
Relationship marketing
Kundengewinnung
4
Beziehungsmarketing
2
Information dissemination
2
Informationsverbreitung
2
Marketing theory
2
Marketingtheorie
2
B-to-B-Marketing
1
Business-to-business marketing
1
Target group
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Language
All
German
2
English
2
Author
All
Yoo, Shijin
Helmke, Stefan
Fink, Klaus-J.
7
Van den Poel, Dirk
6
Gebhardt-Seele, Stephan
5
Fader, Peter
4
Kirchner, Jens
4
Kreutzer, Ralf T.
4
Bradlow, Eric T.
3
D'Haen, Jeroen
3
Heitmann, Mark
3
Limbeck, Martin
3
Schwartz, Eric M.
3
Straden, Gisbert
3
Albadvi, Amir
2
Baecke, Philippe
2
Barsch, Thomas
2
Bily, Thomas
2
Bonfrer, Andre
2
Breyer-Mayländer, Thomas
2
Böttger, Heiner
2
Chintagunta, Pradeep K.
2
Conklin, James
2
Das, Subhasish
2
Devezer, Berna
2
Drèze, Xavier
2
Flachenäcker, Robert
2
Fornell, Claes
2
Francis, Jere R.
2
Girmscheid, Gerhard
2
Grewal, Rajdeep
2
Hanssens, Dominique M.
2
Heinrich, Stephan
2
Hiemeyer, Wolf-Dieter
2
Houtz, Malcolm
2
Hult, G. Tomas M.
2
Ihlenburg, Ditmar
2
Joireman, Jeff
2
Keil, Matthias
2
Kettl-Römer, Barbara
2
Kohlert, Helmut
2
more ...
less ...
Published in...
All
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Steuerung der Neukundengewinnung
Helmke, Stefan
;
Uebel, Matthias
;
Essing, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 23-35)
.
2017
Persistent link: https://www.econbiz.de/10011599100
Saved in:
2
Systematische Neukundengewinnung im Business-to-Business-Bereich
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 51-64)
.
2013
Persistent link: https://www.econbiz.de/10014546729
Saved in:
3
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
Saved in:
4
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003393791
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->