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~isPartOf:"Service business"
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Beziehungsmarketing
227
Relationship marketing
227
Consumer behaviour
119
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Customer satisfaction
77
Kundenzufriedenheit
77
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Journal of strategic marketing
Service business
Technological forecasting & social change : an international journal
Journal of business research : JBR
478
Journal of retailing and consumer services
466
SpringerLink / Bücher
323
Industrial marketing management : the international journal for industrial and high-tech firms
243
International journal of hospitality management
190
The journal of services marketing
122
The journal of business & industrial marketing
95
Journal of the Academy of Marketing Science
86
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79
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
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Springer eBook Collection / Business and Economics
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Journal of travel and tourism marketing
76
The service industries journal
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Tourism management : research, policies, practice
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56
The journal of brand management : an international journal
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55
Journal of marketing
54
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Journal of retailing
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Services marketing quarterly
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Journal of service research
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Psychology & marketing
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Journal of business-to-business marketing
43
Journal of promotion management : innovations in planning and applied research
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European journal of operational research : EJOR
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of production economics
40
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
2
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
3
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
4
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
5
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
6
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
7
Being friendly and competent : service robots' proactive behavior facilitates customer value co-creation
Song, Jinzhu
;
Gao, Yanhuan
;
Huang, Youlin
;
Chen, Lihan
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014476984
Saved in:
8
Service exchange activities in the sharing economy : professional versus amateur peer providers
Xiang, Diandian
;
Li, Xia
;
Hampson, Daniel Peter
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014477318
Saved in:
9
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
10
O2O switching determinants and successful drivers in omnichannel retailing services
Wu, Pei-Ju
- In:
Service business
17
(
2023
)
3
,
pp. 771-788
Persistent link: https://www.econbiz.de/10014333861
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