Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Sandip Mukhopadhyay, Sumedha Chauhan and Sita Mishra
| Year of publication: |
2024
|
|---|---|
| Authors: | Mukhopadhyay, Sandip ; Chauhan, Sumedha ; Mishra, Sita |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 3, p. 374-390
|
| Subject: | consumer experience | consumer loyalty | metaSEM | omnichannel integration quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2023.2229331 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553261