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source:"econis"
~isPartOf:"Advertising and consumer psychology"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Kognition"
~subject:"Marketing management"
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Kognition
Marketing management
Cognition
3
Consumer behaviour
3
Konsumentenverhalten
3
Psychology of advertising
3
Werbepsychologie
3
Advertising effects
2
Emotion
2
Werbewirkung
2
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1
Marketing
1
Personality psychology
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Persönlichkeitspsychologie
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ad message
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affective
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cognitive
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cross-cultural
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emotion
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impulse buying
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message framing
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need for cognitive closure
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Herr, Paul M.
1
Jeon, Jung Ok
1
Kardes, Frank R.
1
Lee, Eun Mi
1
Li, Qin
1
Lim, Choong Hoon
1
Nantel, Jacques
1
Park, Hyun Hee
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Pedersen, Paul M.
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Yi, U-yŏng
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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Advertising and consumer psychology
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Psychology & marketing
6
Europäische Hochschulschriften / 5
4
Journal of advertising research
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Absatzwirtschaft / Schriften zum Marketing
1
Advertising in new formats and media : current research and implications for marketers
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Beiträge zum Produkt-Marketing
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Beiträge zur Unternehmensführung
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Berichte aus der Betriebswirtschaft
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Branchenwissen up to date
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Constituting managements : markets, meanings, and identities
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Deutsche Hochschulschriften : DHS
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EBSCOhost eBook Collection
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EFI research paper / Ekonomiska Forskningsinstitutet, Handelshögskolan i Stockholm
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Economics & finance notes
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Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Erfurter Hefte zum angewandten Marketing
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European Sport management quarterly : ESMQ
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Fachbuchreihe WiWi Kompetenz kompakt
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Health marketing quarterly
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INSEAD Business School Research Paper
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International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Jahrbuch Seniorenmarketing
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Journal of business and psychology
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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1
The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study
Lee, Eun Mi
;
Jeon, Jung Ok
;
Li, Qin
;
Park, Hyun Hee
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011302918
Saved in:
2
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
3
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
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