The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study
Eun Mi Lee, Jung Ok Jeon, Qin Li and Hyun Hee Park
| Year of publication: |
2015
|
|---|---|
| Authors: | Lee, Eun Mi ; Jeon, Jung Ok ; Li, Qin ; Park, Hyun Hee |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 25.2015, 2, p. 142-152
|
| Subject: | scarcity message type | message framing | need for cognitive closure | impulse buying | cross-cultural | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Werbewirkung | Advertising effects | Kaufentscheidung | Purchase decision | Emotion | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302918