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source:"econis"
~isPartOf:"Fachbuchreihe WiWi Kompetenz kompakt"
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Search: subject_exact:"Psychology of advertising"
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Advertising planning
1
Consumer behaviour
1
Kaufentscheidung
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Psychology of advertising
1
Purchase decision
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Werbeplanung
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Werbepsychologie
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Book / Working Paper
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German
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Schneider, Willy
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Books on Demand GmbH <Norderstedt>
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Fachbuchreihe WiWi Kompetenz kompakt
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Journal of marketing theory and practice
9
Konsum und Verhalten
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
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ECONIS (ZBW)
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Markt- und Werbepsychologie
Schneider, Willy
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2020
Persistent link: https://www.econbiz.de/10012230611
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