Markt- und Werbepsychologie
Willy Schneider
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Schneider, Willy |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
2020: Norderstedt : BoD – Books on Demand |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Werbepsychologie | Psychology of advertising | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 339 Seiten Illustrationen 22 cm x 17 cm, 614 g |
|---|---|
| Series: | Fachbuchreihe WiWi Kompetenz kompakt. - Norderstedt : Books on Demand, ZDB-ID 2837905-6. - Vol. Band 17 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-7519-0375-2 ; 3-7519-0375-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230611