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source:"econis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of service research : JSR"
~person:"Boisvert, Jean"
~person:"Sattler, Henrik"
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Search: subject_exact:"Markentransfer"
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Brand extension
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Markentransfer
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Consumer behaviour
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Boisvert, Jean
Sattler, Henrik
Dens, Nathalie
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Pelsmacker, Patrick de
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International journal of advertising : the quarterly review of marketing communications
International journal of sports marketing & sponsorship
Journal of service research : JSR
Journal of business economics : JBE
2
Brand management ; Vol. 3
1
International journal of business excellence
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of service theory and practice : JSTP
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Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
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Managing service quality : MSQ ; an international journal
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Psychology & marketing
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The journal of consumer marketing
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The journal of product & brand management
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The journal of services marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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The impact of vertical service line extensions and brand salience on reciprocal transfer of image and performance associations
Boisvert, Jean
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 443-459
Persistent link: https://www.econbiz.de/10009673017
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2
The role of parent brand quality for service brand extension success
Völckner, Franziska
;
Sattler, Henrik
;
Hennig-Thurau, …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
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