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source:"econis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of service research : JSR"
~person:"King, Karen Whitehill"
~person:"Sattler, Henrik"
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Search: subject_exact:"Markentransfer"
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Brand extension
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Markentransfer
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Brand image
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Consumer behaviour
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Dienstleistungsqualität
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Evaluation
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Konsumentenverhalten
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King, Karen Whitehill
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International journal of advertising : the quarterly review of marketing communications
International journal of sports marketing & sponsorship
Journal of service research : JSR
Journal of business economics : JBE
2
Brand management ; Vol. 3
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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When comparative valence frame affects brand extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
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2
The role of parent brand quality for service brand extension success
Völckner, Franziska
;
Sattler, Henrik
;
Hennig-Thurau, …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
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