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source:"econis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Definition"
~subject:"Geldnachfrage"
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International journal of advertising : the quarterly review of marketing communications
Journal of service research : JSR
Marketing letters : a journal of research in marketing
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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ECONIS (ZBW)
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Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
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2
The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
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