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source:"econis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Erfolgsfaktor"
~subject:"Geldnachfrage"
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Brand extension
12
Markentransfer
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Dens, Nathalie
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International journal of advertising : the quarterly review of marketing communications
Journal of service research : JSR
Marketing letters : a journal of research in marketing
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of the Academy of Marketing Science
3
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
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2
SpringerLink / Bücher
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Brand management ; Vol. 3
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Brands and brand management : contemporary research perspectives
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Diplomarbeit
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Gabler Edition Wissenschaft
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Gabler-Edition Wissenschaft / Marken- und Produktmanagement
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Hamburger Schriften zur Marketingforschung
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Impulse für die Markenforschung und Markenführung
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International journal of business innovation and research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of business economics : JBE
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Journal of business research : JBR
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Journal of marketing
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Journal of marketing theory and practice
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Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
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Marketing : ZFP ; journal of research and management
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Psychology & marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Springer eBook Collection / Business and Economics
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The IUP journal of brand management : IJBRM
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The journal of brand management : an international journal
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The journal of business & industrial marketing
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The journal of consumer marketing
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The journal of product & brand management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Vision : the journal of business perspective
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
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Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
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