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source:"econis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Geldnachfrage"
~subject:"Markenartikel"
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Geldnachfrage
Markenartikel
Brand extension
12
Markentransfer
12
Consumer behaviour
8
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Brand image
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Brand management
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Markenführung
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Grégoire, Yany
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International journal of advertising : the quarterly review of marketing communications
Journal of service research : JSR
Marketing letters : a journal of research in marketing
The journal of brand management : an international journal
10
Journal of business research : JBR
6
Brand management ; Vol. 3
4
Journal of the Academy of Marketing Science
3
The journal of product & brand management
3
Fashion branding and communication : core strategies of European luxury brands
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
Gabler Research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Psychology & marketing
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SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brands and brand management : contemporary research perspectives
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Business horizons
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Discussion paper series / Department of Economics, Columbia University
1
Discussion papers / Institute of Social and Economic Research
1
European Sport management quarterly : ESMQ
1
European research on management and business economics
1
Gabler Research / Forum Marketing
1
Gabler-Edition Wissenschaft / Marken- und Produktmanagement
1
Handbook on brand and experience management
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of trade and global markets
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International journal of wine business research
1
International marketing review
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Journal of Indian business research
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Journal of business economics : JBE
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Journal of business economics and management
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Journal of consumer behaviour
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of euromarketing
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ECONIS (ZBW)
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
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