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source:"econis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Geldnachfrage"
~subject:"Markenführung"
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Geldnachfrage
Markenführung
Brand extension
12
Markentransfer
12
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
6
Markenimage
6
Brand management
4
Advertising effects
3
Bewertung
3
Evaluation
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Werbewirkung
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Markenartikel
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New product development
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Advertising
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Advertising planning
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Autonomous cars
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Brand failure
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Confectionery
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Corporate reputation
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Definition
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Erfolgsfaktor
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Feedback
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Firmenimage
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Industrie
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Ingredient branding
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Dens, Nathalie
2
Pelsmacker, Patrick de
2
Eggers, Fabian
1
Eggers, Felix
1
Grégoire, Yany
1
Johnson, Jean L.
1
Mariadoss, Babu John
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International journal of advertising : the quarterly review of marketing communications
Journal of service research : JSR
Marketing letters : a journal of research in marketing
The journal of product & brand management
16
Journal of business research : JBR
15
The journal of brand management : an international journal
14
European journal of marketing : EJM
8
Brand management ; Vol. 3
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of the Academy of Marketing Science
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international consumer marketing
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
International marketing review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
Journal of retailing
3
Marketing intelligence & planning
3
Reihe: Marketing : MAR
3
Research
3
Sport management review
3
SpringerLink / Bücher
3
The journal of consumer marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Vision : the journal of business perspective
3
Business horizons
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
Global business review
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
4
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
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