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source:"econis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Geldnachfrage"
~subject:"Produktentwicklung"
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Geldnachfrage
Produktentwicklung
Brand extension
12
Markentransfer
12
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
6
Markenimage
6
Brand management
4
Markenführung
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Advertising effects
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Bewertung
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Brand
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Markenartikel
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New product development
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Advertising
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Advertising planning
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Autonomous cars
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Brand failure
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Confectionery
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Corporate reputation
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Definition
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Industrie
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Aksoy, Lerzan
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Buoye, Alexander
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Cooil, Bruce
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Dens, Nathalie
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Eggers, Felix
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Keiningham, Timothy
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Paul, DeDe
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International journal of advertising : the quarterly review of marketing communications
Journal of service research : JSR
Marketing letters : a journal of research in marketing
Journal of business research : JBR
4
Journal of marketing research : JMR
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Breaking new ground in theory and practice
1
European journal of marketing : EJM
1
Global journal of business management : GJBM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of customer behaviour
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
Schriften zu Marketing und Handel
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
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Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Can we talk? : the impact of willingness to recommend on a new-to-market service brand extension within a social network
Aksoy, Lerzan
;
Buoye, Alexander
;
Cooil, Bruce
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 355-371
Persistent link: https://www.econbiz.de/10009383334
Saved in:
3
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
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