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source:"econis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Marketing management"
~subject:"United States"
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Marketing management
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Psychology of advertising
23
Werbepsychologie
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Advertising effects
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Werbewirkung
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Advertising
13
Werbung
13
Consumer behaviour
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Bove, Liliana L.
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Lei, Jing
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McKay-Nesbitt, Jane
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McQuarrie, Edward F.
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International journal of advertising : the quarterly review of marketing communications
Psychology & marketing
14
Journal of advertising : official publication of the American Academy of Advertising
11
Europäische Hochschulschriften / 5
6
Journal of advertising research
6
Faculty & research / Insead : working paper series
3
International journal of sports marketing & sponsorship
3
Journal of business research : JBR
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of fashion marketing and management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Gender, culture, and consumer behavior
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Health marketing quarterly
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of international consumer marketing
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Journal of marketing theory and practice
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing
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Journal of the Academy of Marketing Science
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Konsum und Verhalten
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The history of advertising
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Working paper / National Bureau of Economic Research, Inc.
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Absatzwirtschaft / Schriften zum Marketing
1
Advertising in new formats and media : current research and implications for marketers
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Asia Pacific journal of marketing and logistics
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Beiträge zum Produkt-Marketing
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Beiträge zur Unternehmensführung
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Berichte aus der Betriebswirtschaft
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Branchenwissen up to date
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Constituting managements : markets, meanings, and identities
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Deutsche Hochschulschriften : DHS
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Dryden Press series in marketing
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EBSCOhost eBook Collection
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EFI research paper / Ekonomiska Forskningsinstitutet, Handelshögskolan i Stockholm
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Enhancing knowledge development in marketing ; Vol. 21
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1
Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita
;
McKay-Nesbitt, Jane
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
Saved in:
2
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
3
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.
;
Mick, David Glen
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
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