Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Year of publication: |
2016
|
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Authors: | Orazi, Davide C. ; Bove, Liliana L. ; Lei, Jing |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 1, p. 149-166
|
Subject: | consumer-generated advertising | floodlight analysis | identification | social empowerment | source disclosure | personal involvement | unhealthy eating | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Werbepsychologie | Psychology of advertising | USA | United States | Online-Marketing | Internet marketing | Social Web | Social web | Kundenintegration | Customer integration |
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