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source:"econis"
~isPartOf:"International journal of business and globalisation : IJBG"
~subject:"Brand image"
~subject:"Designation of origin"
~subject:"Herkunftsbezeichnung"
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Brand image
Designation of origin
Herkunftsbezeichnung
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Consumer behaviour
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Konsumentenverhalten
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Markenimage
2
Rules of origin
2
Ursprungsregeln
2
ethnocentrism
2
Brand
1
Brand management
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Confidence
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Markenartikel
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Markenführung
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National culture
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Nationalkultur
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Vertrauen
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brand internationalisation
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country familiarity
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country image
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country of origin
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country-of-origin
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Abdul Rahman
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Farhangmehr, Minoo
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Kavitha Haldorai
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Mwanza Zangose
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Nobre, Helena
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Syriac Nellikunnel
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International journal of business and globalisation : IJBG
Journal of international consumer marketing
14
Asia Pacific journal of marketing and logistics
12
Journal of global marketing
12
Journal of business research : JBR
11
International marketing review
10
RIETI discussion paper
7
The journal of brand management : an international journal
6
IDE discussion papers
5
Journal of international marketing
5
Journal of retailing and consumer services
5
Discussion paper series / Philippine Institute for Development Studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing letters : a journal of research in marketing
4
Applied economics letters
3
Discussion papers / CEPR
3
ERIA discussion paper series
3
International marketing and the country of origin effect : the global impact of 'Made in Italy'
3
Journal of African trade : official journal of the African Export-Import Bank
3
Journal of euromarketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of international economics
3
Journal of promotion management : JPM
3
Journal of world trade : law, economic policy, public policy
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
CESifo Working Paper
2
Cambridge journal of regions economy and society
2
Cege discussion paper
2
Country of origin effect : looking back and moving forward
2
Cross cultural management : an international journal
2
European management review : the journal of the European Academy of Management
2
International business and economics research journal
2
International business review : the official journal of the European International Business Academy
2
International journal of business & management : IJoBM
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of management and economics
2
Japan and the world economy : international journal of theory and policy
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ECONIS (ZBW)
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Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition
Sousa, Ana
;
Nobre, Helena
;
Farhangmehr, Minoo
- In:
International journal of business and globalisation : IJBG
20
(
2018
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011929630
Saved in:
2
The country of origin effect on consumer purchase intention : PLS modelling
Syriac Nellikunnel
;
Kavitha Haldorai
;
Abdul Rahman
; …
- In:
International journal of business and globalisation : IJBG
19
(
2017
)
3
,
pp. 378-395
Persistent link: https://www.econbiz.de/10011848747
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