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source:"econis"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"Journal of service research : JSR"
~person:"Boisvert, Jean"
~person:"Echambadi, Raj"
~person:"Merrilees, Bill"
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of service research : JSR
The journal of brand management : an international journal
2
The journal of consumer marketing
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Faculty & research / Insead : working paper series
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International journal of business excellence
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International marketing review
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Journal of service theory and practice : JSTP
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Journal of the Academy of Marketing Science
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Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
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The impact of vertical service line extensions and brand salience on reciprocal transfer of image and performance associations
Boisvert, Jean
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 443-459
Persistent link: https://www.econbiz.de/10009673017
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2
Conceptualisation and modelling of the process behind brand association transfer
Boisvert, Jean
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
4
,
pp. 541-556
Persistent link: https://www.econbiz.de/10009268684
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