Conceptualisation and modelling of the process behind brand association transfer
Jean Boisvert
| Year of publication: |
2011
|
|---|---|
| Authors: | Boisvert, Jean |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 53.2011, 4, p. 541-556
|
| Subject: | Markenartikel | Brand | Markenimage | Brand image | USA | United States | Markenführung | Brand management | Markentransfer | Brand extension |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009268684