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source:"econis"
~isPartOf:"International marketing review"
~isPartOf:"Psychology & marketing"
~subject:"Europa"
~subject:"Luxusgüter"
~subject:"United States"
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Search: subject_exact:"Markentransfer"
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Brand extension
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11
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11
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7
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Ashill, Nicholas J.
2
Boisvert, Jean
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Chu, Chia-hsien
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International marketing review
Psychology & marketing
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5
Journal of business research : JBR
3
Journal of fashion marketing and management
3
Journal of retailing and consumer services
3
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3
European journal of marketing : EJM
2
Journal of international consumer marketing
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Journal of marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Advancing insights on brand management
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Brand management in emerging markets : theories and practice
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Business horizons
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Enhancing knowledge development in marketing ; Vol. 21
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European research on management and business economics
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Fashion branding and communication : core strategies of European luxury brands
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Global journal of business management : GJBM
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Global marketing strategies for the promotion of luxury goods
1
International journal of hospitality management
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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1
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
2
,
pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
Saved in:
2
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
3
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
4
The effect of consumer multifactorial gender and biological sex on the evaluation of cross-gender brand extensions
Ulrich, Isabelle
- In:
Psychology & marketing
30
(
2013
)
9
,
pp. 794-810
Persistent link: https://www.econbiz.de/10009792693
Saved in:
5
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
6
Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng
;
Bei, Lien-ti
;
Chu, Chia-hsien
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
Saved in:
7
Factors affecting the acquisition and transfer of novel attribute relationships to new product categories
Shapiro, Stewart
;
Spence, Mark T.
;
Gregan-Paxton, Jennifer
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 122-144
Persistent link: https://www.econbiz.de/10003812262
Saved in:
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