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source:"econis"
~isPartOf:"Journal of business research : JBR"
~subject:"Multinationales Unternehmen"
~subject:"The LEGO Group"
~type_genre:"Fallstudie"
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Managing the co-created brand : value and cultural complementarity in online and offline multi‐stakeholder ecosystems
Gyrd-Jones, Richard I.
;
Kornum, Niels
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1484-1493
Persistent link: https://www.econbiz.de/10009757058
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