Managing the co-created brand : value and cultural complementarity in online and offline multi‐stakeholder ecosystems
Richard I. Gyrd-Jones; Niels Kornum
| Year of publication: |
2013
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|---|---|
| Authors: | Gyrd-Jones, Richard I. ; Kornum, Niels |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1484-1493
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| Subject: | The LEGO Group | Stakeholder | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Spielwarenbranche | Toy industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009757058