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source:"econis"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Bechara, Antoine"
~person:"Esch, Franz-Rudolf"
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Bechara, Antoine
Esch, Franz-Rudolf
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of neuroscience, psychology, and economics
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
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2
Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Schmitt, Bernd
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
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