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source:"econis"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising effects"
~subject:"Kognition"
~subject:"Marketing management"
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Advertising effects
Kognition
Marketing management
Psychology of advertising
6
Werbepsychologie
6
Werbewirkung
6
Advertising
4
Werbung
4
Consumer behaviour
3
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3
Brand image
2
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Markenführung
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Television advertising
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Visualisierung
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Visualization
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Armed forces
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Army advertising
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Credibility
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Attaran, Sharmin
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Dardis, Frank E.
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Jeong, Yongick
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Lee, Jinhee
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Mohanty, Praggyan
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Muralidharan, Sidharth
1
Notarantonio, Elaine M.
1
Park, Jin Seong
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Park, Sejin
1
Quigley, Charles J.
1
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Journal of promotion management : JPM
Journal of advertising : official publication of the American Academy of Advertising
30
Psychology & marketing
26
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
International journal of advertising : the review of marketing communications
16
Journal of business research : JBR
13
Selling modernity : advertising in twentieth-century Germany
7
Europäische Hochschulschriften / 5
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing : ZFP ; journal of research and management
6
Faculty & research / Insead : working paper series
5
Journal of marketing communications
5
SpringerLink / Bücher
5
Berichte aus der Betriebswirtschaft
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of hospitality management
3
Journal of consumer behaviour : an international research review
3
Journal of global marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing letters : a journal of research in marketing
3
Research
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
BREAD working paper
2
Breaking new ground in theory and practice
2
Cutting edge international research
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Discussion papers
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Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbook of research on effective advertising strategies in the social media age
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Health marketing quarterly
2
International journal of internet marketing and advertising : IJIMA
2
International journal of pharmaceutical and healthcare marketing : IJPHM
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1
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
2
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
3
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
4
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
5
The impact of commercial break position on advertising effectiveness in different mood conditions
Jeong, Yongick
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 291-314
Persistent link: https://www.econbiz.de/10009316331
Saved in:
6
Attenuating the negative effects of perceived incongruence in sponsorship : how message repetition can enhance evaluations of an "incongruent" sponsor
Dardis, Frank E.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 36-56
Persistent link: https://www.econbiz.de/10003884505
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