The impact of commercial break position on advertising effectiveness in different mood conditions
Year of publication: |
2011
|
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Authors: | Jeong, Yongick |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 17.2011, 3, p. 291-314
|
Subject: | Werbewirkung | Advertising effects | Erfolgsfaktor | Success factor | Fernsehwerbung | Television advertising | Werbepsychologie | Psychology of advertising |
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