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source:"econis"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Conjoint-Analyse"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Brand extension
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Marketing letters : a journal of research in marketing
The journal of product & brand management
6
The journal of brand management : an international journal
5
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
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4
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Beiträge zum Produkt-Marketing
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Berichte aus der Betriebswirtschaft
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Brand management ; Vol. 3
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Discussion paper series / Department of Economics, Columbia University
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Discussion papers / Institute of Social and Economic Research
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European journal of marketing : EJM
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Fashion branding and communication : core strategies of European luxury brands
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Global journal of business management : GJBM
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Hamburger Schriften zur Marketingforschung
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of wine business research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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Journal of the Academy of Marketing Science
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Management decision : MD
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Measuring and managing brands
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Measuring business excellence : the journal of organizational performance management
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Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin
;
Hu, Jing
;
Xu, Bing
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
Saved in:
3
The relative advantages of benefit overlap versus category similarity in brand extension evaluation : the moderating role of self-regulatory focus
Chang, Chung-chau
;
Lin, Bo-chi
;
Chang, Shin-shin
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 391-404
Persistent link: https://www.econbiz.de/10010217764
Saved in:
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