//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~person:"Adomaviciute, Karina"
~person:"John, Leslie K."
~subject:"Altruism"
~subject:"Charity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Altruism
Charity
Altruismus
2
Cause-Related Marketing
2
Cause-related marketing
2
Consumer behaviour
2
Fundraising
2
Konsumentenverhalten
2
Wohltätigkeit
2
Brand image
1
Brand management
1
Charitable donations
1
Charitable organization
1
Emotion
1
Ethics
1
Ethik
1
Experiment
1
Gemeinnützige Organisation
1
Generosity
1
Markenführung
1
Markenimage
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Personality psychology
1
Persönlichkeitspsychologie
1
cause-related marketing
1
donation
1
empathy
1
guilt
1
moral identity
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Adomaviciute, Karina
John, Leslie K.
Fang, Zheng
2
Krishna, Aradhna
2
Luo, Xueming
2
Alfayad, Fadye Saud
1
Andrews, Michelle
1
Aspara, Jaakko
1
Baird, Catharyn A.
1
Bakini, Fatma
1
Bartkus, Barbara R.
1
Bigné Alcañiz, J. Enrique
1
Borland, Ralph
1
Caulfield, Jay L.
1
Chaabouni, Amel
1
Chambers, Suzanne K.
1
Chen, Jia-Yun
1
Chen, Zengxiang
1
Choi, Sungwoo
1
Chumpitaz Caceres, Rubén
1
Chung, Jaeyong
1
Chéron, Emmanuel
1
Currás Pérez, Rafael
1
Dubé, Jean-Pierre
1
Dunn, Jeff
1
Fink, Janet S.
1
Ghosh, Suman
1
Glassman, Myron
1
Grace, Sarah C.
1
Hagtvedt, Henrik
1
Hoyer, Wayne D.
1
Huang, Yunhui
1
Huber, Isabel V.
1
Hwang, Yoo Hee
1
Hyde, Melissa K.
1
Joo, Soyoung
1
Jridi, Kaouther
1
Karabas, Ismail
1
Keenan, Elizabeth A.
1
Kim, Jihye
1
more ...
less ...
Published in...
All
Journal of philanthropy and marketing
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
2
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->