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source:"econis"
~person:"Alonso, Abel Duarte"
~person:"Hall, John"
~person:"Kellett, Pamm"
~person:"Merrilees, Bill"
~type_genre:"Fallstudie"
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Alonso, Abel Duarte
Hall, John
Kellett, Pamm
Merrilees, Bill
Craig, Justin B.
4
Frost, Warwick
4
Moores, Ken
4
Becker, Karen
3
Beckett, Ronald C.
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Tourism analysis : an interdisciplinary tourism & hospitality journal
2
European journal of marketing : EJM
1
International journal of leisure and tourism marketing : IJLTM
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International journal of sport management and marketing : IJSMM
1
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ECONIS (ZBW)
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1
Exploring the conceptual boundaries of diaspora and battlefield tourism : Australians' travel to the Gallipoli battlefield, Turkey, as a case study
Lockstone-Binney, Leonie
;
Hall, John
;
Atay, Lutfi
- In:
Tourism analysis : an interdisciplinary tourism & …
18
(
2013
)
3
,
pp. 297-311
Persistent link: https://www.econbiz.de/10009790438
Saved in:
2
Pioneering Asian franchise brands : Pho24 in Vietnam
Frazer, Lorelle
;
Merrilees, Bill
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
4
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009657578
Saved in:
3
Are social media and internet-driven technologies all they are cracked up to be? : a case study investigating professional sport "consumption"
Alonso, Abel Duarte
;
O'Shea, Michelle
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10009658321
Saved in:
4
"Rusting on" fans : nurturing sport team identification via the creation of generational fandom ; a case study
O'Shea, Michelle A.
;
Alonso, Abel Duarte
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 39-56
Persistent link: https://www.econbiz.de/10009707207
Saved in:
5
Pre- and posttrip factors influencing the visitor experience at a battlefield commemorative event : Gallipoli, a case study
Hall, John
;
Basarin, V. John
;
Lockstone-Binney, Leonie
- In:
Tourism analysis : an interdisciplinary tourism & …
16
(
2011
)
4
,
pp. 419-429
Persistent link: https://www.econbiz.de/10009489778
Saved in:
6
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
Saved in:
7
A comparison between mainstream and action sport industries in Australia : a case study of the skateboarding cluster
Kellett, Pamm
;
Russell, Roslyn
- In:
Sport management review
12
(
2009
)
2
,
pp. 66-78
Persistent link: https://www.econbiz.de/10003913564
Saved in:
8
Important factors to consider when using internal branding as a management strategy : a healthcare case study
Gapp, Rod
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 162-176
Persistent link: https://www.econbiz.de/10003458926
Saved in:
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