"Rusting on" fans : nurturing sport team identification via the creation of generational fandom ; a case study
Michelle A. O'Shea; Abel Duarte Alonso
| Year of publication: |
2012
|
|---|---|
| Authors: | O'Shea, Michelle A. ; Alonso, Abel Duarte |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 12.2012, 1/2, p. 39-56
|
| Subject: | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009707207