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source:"econis"
~person:"Alvarez, Cecilia M. O."
~person:"Echambadi, Raj"
~person:"Merrilees, Bill"
~type:"article"
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Search: subject_exact:"Markentransfer"
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Brand extension
9
Markentransfer
9
Consumer behaviour
6
Konsumentenverhalten
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Brand image
5
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5
Brand management
4
Markenführung
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Brand extensions
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Alvarez, Cecilia M. O.
Echambadi, Raj
Merrilees, Bill
Boisvert, Jean
10
Sattler, Henrik
9
Völckner, Franziska
9
Keller, Kevin Lane
7
Phau, Ian
6
Pina, José M.
6
Bravo, Rafael
5
Dens, Nathalie
5
Dwivedi, Abhishek
5
Hem, Leif E.
5
Milberg, Sandra J.
5
Pelsmacker, Patrick de
5
Sichtmann, Christina
5
Walsh, Patrick
5
Gürhan-Canli, Zeynep
4
Iversen, Nina M.
4
John, Deborah Roedder
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Wiedmann, Klaus-Peter
4
Bei, Lien-ti
3
Dall'Olmo Riley, Francesca
3
Esch, Franz-Rudolf
3
Faßnacht, Martin
3
Gierl, Heribert
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Goodstein, Ronald Charles
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Heath, Timothy B.
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Hennig-Thurau, Thorsten
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Joshi, Richa
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Kim, Kyeongheui
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Liu, Xin
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Maheswaran, Durairaj
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Mao, Huifang
3
Mariadoss, Babu John
3
Mathur, Pragya
3
McCarthy, Michael S.
3
Park, Jungkun
3
Punyatoya, Plavini
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Sharma, Narendra K.
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Journal of the Academy of Marketing Science
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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1
Consumer acceptance of brand extensions : is parental fit preeminent?
Miniard, Paul W.
;
Alvarez, Cecilia M. O.
;
Mohammed, …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 335-345
Persistent link: https://www.econbiz.de/10012288610
Saved in:
2
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
3
Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
Saved in:
4
Brand-extension feedback effects : an Asian branding perspective
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 321-340
Persistent link: https://www.econbiz.de/10009752326
Saved in:
5
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
6
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
7
Brand extensions via complements or substitutes : the moderating role of manufacturing transferability
Mao, Huifang
;
Mariadoss, Babu John
;
Echambadi, Raj
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 279-292
Persistent link: https://www.econbiz.de/10009530704
Saved in:
8
Brand extension feedback effects : a holistic framework
Dwivedi, Abhishek
;
Merrilees, Bill
;
Sweeney, Arthur
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 328-342
Persistent link: https://www.econbiz.de/10003971179
Saved in:
9
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
Mariadoss, Babu John
;
Echambadi, Raj
;
Arnold, Mark J.
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 704-719
Persistent link: https://www.econbiz.de/10008779094
Saved in:
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