//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~person:"Backhaus, Christof"
~person:"Burmann, Christoph"
~person:"Carrillat, François A."
~person:"Keller, Kevin Lane"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
Brand extension
20
Markentransfer
20
Brand image
11
Markenimage
11
Brand management
8
Markenführung
8
Marketing management
5
Marketingmanagement
5
Sponsoring
5
Sponsorship
5
Brand
4
Corporate reputation
4
Firmenimage
4
Markenartikel
4
Bewertung
2
Brand architecture
2
Deutschland
2
Evaluation
2
Game theory
2
Germany
2
Luxury goods
2
Luxusgüter
2
Markenarchitektur
2
Markenpolitik
2
Product quality
2
Produktqualität
2
Signalling
2
Spieltheorie
2
brand extension
2
game theory
2
product quality
2
signaling
2
Authentizität
1
Automotive industry
1
Branche
1
Brand concept
1
Brand concept fluency
1
Brand equity
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
2
Book section
2
Reprint
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
8
Author
All
Backhaus, Christof
Burmann, Christoph
Carrillat, François A.
Keller, Kevin Lane
Boisvert, Jean
7
Phau, Ian
6
Milberg, Sandra J.
5
Sattler, Henrik
5
Völckner, Franziska
5
Monga, Alokparna Basu
4
Park, C. Whan
4
Bei, Lien-ti
3
Dawes, John
3
Dhar, Ravi
3
Dwivedi, Abhishek
3
Goodstein, Ronald Charles
3
Gürhan-Canli, Zeynep
3
Hem, Leif E.
3
John, Deborah Roedder
3
Joshi, Richa
3
Kim, Kyeongheui
3
Liu, Xin
3
Maheswaran, Durairaj
3
Mathur, Pragya
3
Merrilees, Bill
3
Moorthy, Sridhar
3
Park, Jungkun
3
Pina, José M.
3
Punyatoya, Plavini
3
Ragel, Victoria Rosanna
3
Ringeisen, Petra
3
Sharp, Byron
3
Yadav, Rajan
3
Aaker, David A.
2
Afzal, Sarwat
2
Albrecht, Carmen-Maria
2
Allman, Helena F.
2
Alvarez, Cecilia M. O.
2
Ashill, Nicholas J.
2
Barrio-García, Salvador del
2
Bravo, Rafael
2
Buil, Isabel
2
more ...
less ...
Published in...
All
Brand management ; Vol. 3
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Measuring and managing brands
1
Psychology & marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
2
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
3
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
4
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
5
The effects of brand name structure on brand extension evaluations and parent brand dilution
Sood, Sanjay
;
Keller, Kevin Lane
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10009563641
Saved in:
6
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
7
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
8
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->